A woman, smiling, in an office with her laptop open in front of her on a desk
Photo: Christina/Unsplash

I’m ten months into life as a freelance marketer, and I recently secured a new long-term client who barely knows me. I didn’t pitch to them, they don’t follow me on social media, and they haven’t seen my previous work.

They know me through a shared former client. Their exposure…


Five traits you need to level up

Three women in an office meeting room having a conversation
Photo by Christina @ wocintechchat.com on Unsplash

Marketing roles can be very broadly divided into the following categories:

  • Junior — assistant, executive, officer
  • Mid-level — manager, team leader
  • Senior — head of, director, CMO

There are levels within this, such as senior exec and assistant manager, but most marketers start…


Two women in the workplace sitting on a windowsill and laughing
Photo by Christina @ wocintechchat.com on Unsplash

My previous employer trained managers as coaches. I used this training to become a marketing mentor alongside my freelance marketing business. I’m now studying for a formal coaching qualification. An unintended but welcome consequence of my training is that it’s changed the way I approach marketing.

In a world where…


AKA, how to fail.

Sometimes, you aren’t very good at your job. Your friends, family and colleagues might give well-meaning advice and although there are times when you need extra encouragement, there are also times when you just aren’t the right fit. It’s not a very nice feeling — and…


We all experience comparison in very different ways. So different, in fact, that it’s quite difficult to write about every possible situation. Each of us needs a toolkit to recognise when those feelings crop up, how to confront them, what to do during a negative spiral and how to use…


One of the facts of working life is that the economy will go up and down, and there’s very little you can do about it. Nearly one in 10 marketers (9%) have been made redundant during the coronavirus outbreak. Over 300,000 businesses fail each year. …


From a marketing standpoint, the blueprint of a crisis is typically: something has happened and it requires a response. The crisis might be a natural disaster or a public relations incident. The response can range from individual communications to customers, to the wider public, and even the press. …


Each profession has its own nuances around mental health.In my experience, these are the ways that working in marketing can cause stress:

1. Being responsible for the public face of a business

2. No guarantees that your work will be successful

3. Being perceived as a disposable resource*

Are these…


Marketing is a very desirable career choice but often for the wrong reasons. So let’s start by saying: you won’t think events are glamorous when you’re building a trade show stand at 5am in a random European airport. It’s creative but you will need to show results. …


I planned and launched Into The Woods Marketing during the Coronavirus pandemic. It was difficult, but I did it and learnt a lot along the way. I started with one client which just about covered my mortgage and bills. …

Veronica Wood Querales

Writing about marketing, careers and freelance life • Marketing consultant and mentor • intothewoodsmarketing.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store